Initially, Gucci labels featured the founder's name in cursive. Over time, they were enriched with a design depicting a knight carrying suitcases, enclosed within a coat of arms. Later, the writing was changed to capital letters and the design disappeared completely.
From the labels it is possible to notice the transition from the 70s to the 80s, when Gucci Srl transformed into Gucci SpA
First Gucci store in Florence, 1920s
HISTORY
Guccio Gucci opened his first leather goods store in 1921, initially focusing on the production and sale of leather luggage. Over time, the product range expanded to include accessories such as shoes and handbags. In the 1950s, the company passed to Guccio's sons, and in the late 1960s, some of the most iconic products were born, including the Flora print scarf in 1966 and the famous monogram print in 1969.
The house enjoyed a period of great success until the late 1980s, when it began to decline. In the 1990s, thanks to the arrival of Tom Ford, Gucci regained its position as a leading brand, consolidating its reputation to this day.
1920-1930
In 1921, drawing inspiration from his experience as a porter at The Savoy Hotel in London, Guccio Gucci opened his luggage atelier on Via della Vigna Nuova in Florence. His vision combined Tuscan craftsmanship with British elegance. These early years laid the foundations of the brand in the world of travel and adventure, themes that remain a fundamental part of the House's identity today.
Towards the end of the 1930s, Gucci introduced canvas into its production to ensure greater durability and quality. It was during this period that the Diamante fabric was born, recognizable by its distinctive diamond pattern, a precursor to the famous GG monogram fabric, still an iconic part of its handbag collections today.
Gucci label from the 1920s-1930s
#1970
The use of the emblem on tags became increasingly rare during the 1970s. The Gucci logo of this period became more angular, sometimes including the first Guccio Gucci Gucci. Labels also began to include information on the material composition and basic care instructions. Most of these labels were white or beige, and their shape began to vary more frequently between squares and rectangles.
1970s Gucci label
#1980
Some labels from the 1980s still include the coat of arms in the logo. However, a new logo was introduced on hangtags during this period. It became more common to include size information, often in the form of measurements rather than the letters we are used to today.
The new logo uses capital letters and is therefore easily distinguishable.
Although the double G logo was introduced during this period, it was mostly used on external designs rather than directly on labels.
1980s Gucci label
#1990 - 2000
The new Gucci logo has been completely transferred to the labels, completely eliminating the old crest logo. The labels are black and rectangular. All information other than the brand name and, where applicable, the place of production has been removed from the neck labels and moved to the care labels.
Gucci label from the 90s-2000s
Want to experience the history of Gucci firsthand?
Explore our collection of vintage accessories and garments, each with its own unique label that tells the story of an era. Discover iconic pieces and make a piece of luxury history your own.
The evolution of Gucci brand labels: from the 1920s to today
Initially, Gucci labels featured the founder's name in cursive. Over time, they were enriched with a design depicting a knight carrying suitcases, enclosed within a coat of arms. Later, the writing was changed to capital letters and the design disappeared completely.
From the labels it is possible to notice the transition from the 70s to the 80s, when Gucci Srl transformed into Gucci SpA
First Gucci store in Florence, 1920s
HISTORY
Guccio Gucci opened his first leather goods store in 1921, initially focusing on the production and sale of leather luggage. Over time, the product range expanded to include accessories such as shoes and handbags. In the 1950s, the company passed to Guccio's sons, and in the late 1960s, some of the most iconic products were born, including the Flora print scarf in 1966 and the famous monogram print in 1969.
The house enjoyed a period of great success until the late 1980s, when it began to decline. In the 1990s, thanks to the arrival of Tom Ford, Gucci regained its position as a leading brand, consolidating its reputation to this day.
1920-1930
In 1921, drawing inspiration from his experience as a porter at The Savoy Hotel in London, Guccio Gucci opened his luggage atelier on Via della Vigna Nuova in Florence. His vision combined Tuscan craftsmanship with British elegance. These early years laid the foundations of the brand in the world of travel and adventure, themes that remain a fundamental part of the House's identity today.
Towards the end of the 1930s, Gucci introduced canvas into its production to ensure greater durability and quality. It was during this period that the Diamante fabric was born, recognizable by its distinctive diamond pattern, a precursor to the famous GG monogram fabric, still an iconic part of its handbag collections today.
Gucci label from the 1920s-1930s
#1970
The use of the emblem on tags became increasingly rare during the 1970s. The Gucci logo of this period became more angular, sometimes including the first Guccio Gucci Gucci. Labels also began to include information on the material composition and basic care instructions. Most of these labels were white or beige, and their shape began to vary more frequently between squares and rectangles.
1970s Gucci label
#1980
Some labels from the 1980s still include the coat of arms in the logo. However, a new logo was introduced on hangtags during this period. It became more common to include size information, often in the form of measurements rather than the letters we are used to today.
The new logo uses capital letters and is therefore easily distinguishable.
Although the double G logo was introduced during this period, it was mostly used on external designs rather than directly on labels.
1980s Gucci label
#1990 - 2000
The new Gucci logo has been completely transferred to the labels, completely eliminating the old crest logo. The labels are black and rectangular. All information other than the brand name and, where applicable, the place of production has been removed from the neck labels and moved to the care labels.
Gucci label from the 90s-2000s
Want to experience the history of Gucci firsthand?
Explore our collection of vintage accessories and garments, each with its own unique label that tells the story of an era. Discover iconic pieces and make a piece of luxury history your own.